Voluntary Consumer AI Disclosure Pilot Act

This Act may be cited as the Voluntary Consumer AI Disclosure Pilot Act.
Section 22A of the National Institute of Standards and Technology Act (15 U.S.C. 278h–1) is amended—
by redesignating subsections (c) through (h) as subsections (d) through (i), respectively;
by inserting after subsection (b) the following new subsection:
Not later than 1 year after the date of the enactment of this subsection, the Director shall carry out the following:
Establish a pilot program—
to evaluate voluntary approaches for provenance and disclosures of content produced or manipulated by artificial intelligence, including how a private sector entity may disclose to a user of a product or service of such entity—
any content generated by an artificial intelligence system with which such user may engage; and
instances of any direct, real-time interaction by such user with such system; and
that is informed by consumer product labeling programs in existence as of such date of establishment.
Based on such pilot program, support the development of guidelines, best practices, and voluntary standards for the disclosure of content produced or manipulated by artificial intelligence described in subparagraph (A).
Not later than 180 days after completing the pilot program under subparagraph (A), submit to the Committee on Science, Space, and Technology, and the Committee on Energy and Commerce of the House of Representatives and the Committee on Commerce, Science, and Transportation of the Senate a report on the outcomes of the pilot program, including—
findings regarding the feasibility, usefulness, and limitations of the disclosure and content provenance approaches evaluated through the pilot program; and
recommendations, if any, for further congressional or administrative action.
In carrying out paragraph (1), the Director shall carry out the following:
Consult with the heads of appropriate Federal departments and agencies.
Seek to consult with the following:
Appropriate private sector entities of different sizes.
Civil society.
Academia.
by adding at the end the following new subsection:
In this section:
The term artificial intelligence has the meaning given the term in section 5002 of the National Artificial Intelligence Initiative Act of 2020 (15 U.S.C. 9401).
The term artificial intelligence system means a data system, software, hardware, application, tool, service, or utility that operates in whole or in part using artificial intelligence.
The term content provenance means the chronology of the origin and history associated with digital content.